Privacy Policy

Last updated: May 26, 2026

This Privacy Policy describes how Highland Primary Care ("we", "us", "our") collects, uses, and protects information when you visit our website at web.highlandprimarycare.com or contact our practice.

Information We Collect

Information you provide: name, email address, phone number, and any other information you submit through our contact or booking forms.
Automatic information: IP address, browser type, pages visited, and other standard web analytics data.
Health information: Protected health information (PHI) collected during your care is governed by HIPAA and our Notice of Privacy Practices, which is provided at your first visit. This website does not collect PHI.

How We Use Information

To respond to your inquiries and schedule appointments.
To improve our website and services.
To comply with legal obligations.

Information Sharing

We do not sell or rent your personal information. We may share information with service providers who help us operate our website and practice, all bound by confidentiality obligations. PHI is shared only as permitted by HIPAA.

Marketing & Analytics

We use Facebook Pixel and standard web analytics tools to understand how visitors use our site and to deliver relevant advertising. You can opt out of personalized ads through your browser settings or via the Network Advertising Initiative (NAI).

Your Rights

You may request access to, correction of, or deletion of personal information we hold about you by contacting our office at info@highlandprimarycare.net. Patients have additional rights under HIPAA, detailed in our Notice of Privacy Practices.

Contact Us

Highland Primary Care
300 N Highland Ave Suite 455
Sherman, TX 75092
Phone: (903) 871-5671
Email: info@highlandprimarycare.net

Note: This is a baseline privacy policy. Review with legal counsel before publishing to ensure compliance with all applicable state and federal regulations.